Lead Infrastructure · Trade Networks
Your trade network is losing jobs after hours.
The Response Gap — the silence between an enquiry arriving and a franchisee responding — is the #1 driver of Lead-to-Appointment conversion friction in your network. Contact a lead within the first 5 minutes and you're 100× more likely to reach them than if you wait 30. Leadwing responds in under 90 seconds. Every lead. Every location. 24/7.
The Problem
The revenue your network is generating for competitors.
Friday · 5:05 PM
A homeowner submits an enquiry — urgent job, ready to commit. It hits a local branch inbox.
Friday · 5:06 PM
The business is closed. The phone rings out. The email sits unread.
Friday · 5:09 PM
The homeowner Googles the next option. Your competitor answers on the first ring. The job is booked.
Monday · 9:00 AM
Your franchisee calls back. The customer is already on‑site with someone else. The lead is logged as “no answer.”
But the after-hours gap is only half the problem.
Tuesday · 10:30 AM
A different homeowner fills out the enquiry form on your network’s website. It lands with your central admin team. Someone reads it, identifies the territory, and manually forwards it to the right franchisee — if they get it right.
By the time it arrives, 40 minutes have passed. Your competitor responded in two.
100×
Contact a lead within the first 5 minutes and you're 100× more likely to reach them than if you wait 30. That's HubSpot data across millions of B2C leads. Most franchise networks don't respond in 30 minutes. They respond in hours. On weekends, they don't respond at all.
60×
Scale this across 60 locations, 365 days a year. Lead-to-Appointment conversion is the single biggest lever in franchise network performance — and this is exactly why most networks are failing at it. Every location without real-time response capability is converting your marketing spend into competitor revenue.
“It doesn't really matter how many enquiries are coming through after hours anymore because our competition is capturing them when we aren't. An email will come through at 5:05pm on Friday and sit there until 9am Monday morning… by then they've already called someone else.”
The Solution
Not a chatbot. Network-wide lead infrastructure.
Franchise networks don't need another AI pilot. They need operational infrastructure that delivers measurable franchisee revenue uplift from day one. That's exactly what we built. Every enquiry — regardless of hour, location, or day — captured, qualified, and routed to the right franchisee before your competitor's phone even rings. No added headcount. No new process for your franchisees to adopt.
01 — Capture
Zero Response Gap. Every enquiry. Every hour.
2:00 AM on a Sunday. Public holiday. Grand Final weekend. Every lead is greeted and engaged the moment it arrives — without a single human involved. No voicemail black holes. No Monday morning inbox pile-up. The Response Gap drops to zero, and your Lead-to-Appointment conversion starts at the first touchpoint.
02 — Qualify
Lead quality over lead quantity.
The smartest networks have stopped chasing lead volume and started fixing lead quality. This is where that shift starts. We handle complex, high-ticket intake across trades and services — qualifying scope, budget, urgency, and timeline before any human touches the lead. Your franchisees don’t waste time on tyre-kickers. They start each day with a pipeline of qualified, ready-to-convert jobs.
03 — Route
Territory-matched. CRM-delivered. In seconds.
Most networks route manually — form to admin team to territory check to forward. Every step adds conversion friction. Every handoff is a point of failure. Leadwing replaces the entire chain: qualified lead data pushed directly to the right franchisee via CRM, SMS, or email — identified by territory, automatically, in seconds. No admin overhead. No routing errors.
04 — Visibility
Prove franchisee revenue uplift. Network-wide.
Your CEO gets real-time data on response times and lead health across every territory. Your Head of Marketing gets full-funnel attribution — from first touchpoint to closed job. No more leads going dark before they’re tracked. No more quarterly reviews that reveal problems three months too late. The data your network needs to prove ROI and support franchisee profitability.
The conversation your customer has.
The outcome your franchisee receives.
Two sides of the same 90-second window.
The Leadwing Engine
Three steps. Under 90 seconds.
Step 01 — Capture
Always-On Intake
Every enquiry — web, phone, form, after-hours — is captured and engaged instantly. Whether it’s a public holiday or 2:00 AM, the Response Gap is zero. Your network never misses another lead.
Step 02 — Qualify
Intelligent Filtering
Our AI qualifies scope, budget, and urgency in real time — filtering out tyre-kickers so your franchisees only receive leads that are ready to convert. Lead quality over lead quantity, built into the infrastructure.
Step 03 — Route
Automated Handoff
Qualified lead data pushed directly to the right franchisee via CRM, SMS, or email — territory-matched, automatically. Speed to Lead: seconds. Lead-to-Appointment conversion friction: eliminated.
Enterprise Partnership
Built for franchise networks. Not solo operators.
We don't do starter plans or per-user pricing. We build bespoke lead infrastructure for franchise networks running 20 to 100+ locations across Australia and New Zealand. One engagement. Every territory. Every franchisee covered.
No headcount added to your national operations team. No manual routing process propped up by an admin team. No new processes for your franchisees to adopt. Leadwing works behind your existing operation — and your network simply stops leaking revenue.
If your Head of Marketing can't prove channel ROI because leads go dark before they're tracked — or if your franchisees are questioning the value of national marketing because they can't see the results — Leadwing solves both. Every enquiry logged. Every outcome attributed. Full-funnel visibility from the first touchpoint to the closed job.
Instead of a demo
The Network Response Audit
We measure your current Speed to Lead across every territory and show you exactly where Lead-to-Appointment conversion friction is costing you revenue — location by location. No pitch deck. No generic ROI calculator. Real data from your actual network, before you spend a cent.
- →Lead-to-Appointment conversion rate by territory
- →Current Speed to Lead benchmark across all locations
- →Estimated annual revenue lost through your Response Gap
- →A bespoke infrastructure recommendation aligned to your network’s priorities
You'll be connected with our AI — the same technology we'd deploy for your network